What Is WooCommerce?

WordPress has been one of the most popular website builder and content management systems (CMS) since it was first introduced in 2003. That’s why so many third parties have created extensions and plugins for it. WooCommerce is a free plugin that was released by WooThemes in 2011. What it does is integrate the functions of an online store into your WordPress website, making it easier for you to sell all manner of things, such as:
  • Products – physical, digital downloads or both
  • Services – B2B, B2C or both
  • Learning Management Systems (LMS)
  • Video Courses
  • Tickets
  • Subscriptions

How Does WooCommerce Work?

The WooCommerce plugin helps you with all aspects of completing a sale. First, everything involved in organising and presenting your inventory becomes so much easier. You simply enter one or more photos of each product, plus a description, price and any variables such as colours or sizes. Then WooCommerce will take it from there. Your products will be professionally displayed on your website, and your customers will find it easy to choose what they want. As a result, sales close far more quickly.

But that’s just the beginning of what WooCommerce can do. It also coordinates with payment, delivery and accounting modules, so every step of the sales process is easy for you to track and work with.

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WooCommerce Features

WooCommerce comes with everything an e-commerce store needs in order to function properly, from listing new products to placing orders, including taking payments or billing. The best thing about the module is that everything is so easy for the user, yet it still offers unlimited customisation.

Location-based Customisation

A perfect example is how simple it is to customise the WooCommerce module to your specific location. All you have to do is enter the language, currency and measurement units you want your store to use, and the platform will automatically use them all over your website.

Product Reviews

Customers rely a great deal on the ratings and reviews of other buyers these days. WooCommerce lets them leave reviews and see what others have to say about products they’re considering.

Built-in blogging

There’s even a blogging feature if you want to keep your customers up-to-date on your niche, as well as sell them things. This can develop loyalty among your customer base, which is also good for sales.

Filtering and Sorting Products

The easier your customers are able to find what they’re looking for, the easier it will be to close a sale. That’s why it’s absolutely crucial you ensure that it’s possible for them to be able to filter your products according to their specifications and then sort the results any way they please. The WooCommerce module simplifies this for both you and them in two main ways:

Product Categories

The very first filter you need is to divide your products into major categories. For instance, if you’re selling clothes, that might be by gender or age. If you’re selling jewellery, your categories could be rings, necklaces, bracelets and so on. Then there will be sub-categories under each of these. Managing these product categories in WooCommerce is quick and easy.

Attributes and Tags

In addition to categories, each product will have a combination of features such as price, colour, sizes and more. Adding these as tags will allow your customer to quickly sort the results they get from filtering your product categories.

Benefits of Using WooCommerce

There are many benefits to using the WooCommerce plugin on your website, including:
  • It’s easy for everyone to use, even if they aren’t tech-savvy.
  • You can sell almost anything with it.
  • The design options are very effective.
  • It’s quite SEO-friendly, so your chances of being found by search engines are better.
  • There are even analytics that allows you to see how well you are doing.

Try WooCommerce today and see what a difference it can make for the success of your website.

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